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Smarter and easier grocery pricing

Unlock competitive visibility with our integrated AI solution, empowering grocers to automate and optimize pricing strategies efficiently

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Companies that grow with Better Basket:

How it works

Smarter pricing, powered by AI and competitive data

Ingest competitive data, internal metrics, and pricing strategies
Our AI algorithm analyzes trends and elasticity to generate price recommendations
Pricing updates are pushed directly to your POS system

Pricing rules

Smart pricing rules

Add flexible, customized price rules 
Set rule priorities to resolve conflicts automatically 
Save time and reduce manual pricing errors

Competitive data

Real-time competitive data

Monitor pricing and product availability by 20k+ zip codes 
Stay updated with daily data refreshes
Compare prices across 100+ merchants in real-time
Track trends, promotions, and pricing shifts over time

Price optimization

Boost profitability with AI-Driven pricing decisions

Leverage real-time elasticity data to maximize revenue or margins by up to 8% 
Identify key items, price changes, and promotions across grocers 
Intelligent pricing suggestions to avoid manual errors or one-by-one editing 
Actionable dashboard for faster decision making

Digital Tags

Speed up price tag updates

Eliminate manual paper tag updates with digital pricing
Reduce costly human errors and ensure consistent, up-to-date pricing
Free up your team to focus on customer service and strategy

Use cases

Solving grocers’ challenges

Testimonials

What our customers say

“With the ESLs, we can change all the prices at once, we make changes on the fly whenever needed, if we run out of an item… it’s been beneficial all over the place”

Edwin Pabón

Head of Ops

“The platform has made tracking competitor’s pricing strategies much simpler, all in one click and in one place. Now we can anticipate, react, and adjust our strategies faster.”

Alfonso Wong

Head Buyer

“Before BetterBasket, it took a lot of time and human research to track 200 items. Now, we track over 3000 items weekly and it's a much better way to analyze pricing.”

Juan Carlos Rosario

Insights Director

Case studies